KOKORO Advertising agency Amsterdam was founded by Rik Heijmen, Wouter Vanhaeren and Merlijn van Vliet.

 

Rik was one of the forerunners in the field of digital advertising and established digital advertising agency OER in 2002. Wouter and Merlijn joined OER in 2005 and after the agency was acquired by Lbi, they joined other agencies where they individually honed their advertising skills across the board, having worked on a broad range of campaigns, touching on all aspects of advertising.

 

Before joining forces at KOKORO, they collaborated on several campaigns for prestigious clients (both Dutch as well as international) from their respective positions at Hendrikus, OER, RedUrban and Fitzroy. 'Kokoro' is Japanese for heart, spirit and soul. The three building blocks that form the foundation of our believe that consumer choices are based on emotion rather than ratio. Our mission is to connect the heart of your brand to consumer’s hearts.

 

KOKORO, winning hearts since 2013